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"How much for a video?" It’s the first question every business owner asks, and as a creator, my answer is usually: It depends on how much 'mumbo jumbo' we’re trying to avoid. Most people think they are paying for the time the camera is rolling. In reality, the price of a marketing video is built on the things you don't  see on screen. If you’re looking to budget for your next project, here is the insider’s guide to where your money actually goes. 1. The Pre-Production Iceberg